Serenia Residences

With the completion of The Palms most eagerly anticipated development. Corsard were tasked with driving interest and demand for in-market buyers and investors.

The Challenge

With competitor developments vying for investor capital, Serenia Residences required an exacting PropTech and digital marketing solution to correctly position & drive demand.

The Solution

Corsard implemented a full suite of digital solutions spanning, virtual tours, aerial 4K footage, hyper-personalised paid media, audience modelling, social media and content creation.

Focused entirely at in-market investors and buyers, emphasis was placed on alignment with the clients strap line, “Hidden Gem of the Palm”. Through innovative and exploratory video assets, prospects were able to immerse themselves and visualise all elements of interior and exterior living spaces.

The Outcome

250% growth in qualified leads from local and international investors, within 28 days.

Performance metrics identified an increase in inbound sales and short stay enquiries, alongside considerable week-on-week growth for followers on FB & IG account pages.